Thumbnails and text and simple HTML are better.As for "a good size", run some of your own tests on lower-performing network links, and see how well your content management system and your mail works in these situations — you're probably not aiming for customers on dial-up though I still deal with folks that only have that available — but you're definitely not going to want to assume ginormous network bandwidth with your marketing. (On iOS, large messages will give the user the option to download the rest of a larger message, which means that most of your mail often won't even get viewed.)Slow loads and large images can result in web connections get abandoned and mailing list clients drop off lists, too. Lower-resolution and smaller and even thumbnails with web links to higher-resolution images — which can incidentally also include tracker URLs, even in HTML-based mail — will consume less of the mobile recipient's cash, and will load and view much faster, or will load. Drag the handle at the top of the.Default display of and mailing of larger and higher-resolution images chews up potentially very expensive data for folks on wireless connections, and usually won't be popular with mass-mailings. Now, you’re ready to resize your image.For a web site, use lower-resolution and smaller images for the primary view, and use a web content management system that allows for (for instance) clicking on a photo to view a higher-resolution image, and/or a content management system that allows the user to access a higher-resolution gallery of images.Click one of the handles around the picture and drag inward to reduce the size of the picture drag outward to enlarge it.On a mobile device, you might do better or worse than that. And on your testing.Best case, a one megabyte (1 MB) file will require ~10 seconds to download on a 1 Mbps network connection. This depending on your target audience. Also test your HTML with a few different clients, as there are various differences in how (or how well) HTML is rendered in various mail programs — some HTML mail looks like junk in some common clients.All of this stuff is fairly typical fodder for web and email marketing discussions, and not at all specific to OS X.You're seemingly looking for certainly, and this is closer to a "Goldilocks problem" — only you can know what's "just right" here.A one megabyte file might be too big, or too small, or could be just right.
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